Do you want to know my biggest secret for getting my web design projects accepted by my clients? I show them what I’ve got, often. The answer may seem counter intuitive, but follow along.
Instead of hiding out in a cave with your laptop for a month and creating a masterpiece, which you then present to the client in expectation of immediate praise and acceptance, try something different. Every step of the way get feedback. Make sure you and the client are on the right page.
Get a written scope of expectations at the beginning of the project. Then, start working, and check in with your client often. Have you developed a site map? Make sure it still fits with what your client needs. What about wireframes? Send them, and send them early. The more involved the client is in the design process, the more likely that the result will be something that’s not only good, but is something the client loves.
Now, there is a warning. You’re still the designer, the client came to you because they can’t create this website by themselves, they need your help. Your expertise is still extremely important, you’re not there to just push pixels.
I’ve identified three reasons the client doesn’t value your opinion.
- The quality of your work just isn’t there.
Maybe you’re new? Maybe you are rushed for time? Whatever the case may be, sometimes the client doesn’t like the project because the quality of your work isn’t as good as it should be. If that’s the case then that’s your problem, not the clients.
- The client is a psychopath
Ok, honestly this just isn’t the case 99% of the time. But sometimes the client can be a pain to work with, if that’s the case then it’s still your fault. You need to pick better clients next time.
- You’re just not communicating well enough
This is most often the case. You’re a good designer, and they are a good client, but somewhere in the middle the conversation isn’t going both ways. If you find yourself in this situation, double up your efforts while you still can and make the project a success. If you’re about to start a new project, put in the effort to make communication a priority.
The perfect project is where the client’s customers, the client, and you, all love the end result. The only way you’re going to achieve those results is if you’re willing to effectively communicate each step of the project. Make sure your scope outlines all the steps, and as you work through the project clearly explain what it’s going to take to move from step 1 to step 2, and so on.
If you take it upon yourself to over communicate every step of the way, getting feedback and making changes as necessary, you’ll come up with a project that is a success.