Adobe attempts to protect your copyrighted works

Building on that work, today the company announced the public beta of the Adobe Content Authenticity app at Adobe MAX in London. Adobe Content Authenticity is a free app designed to help curb the misattribution, misuse, and unauthorized use and sharing of original digital content. This free app enables anyone, anywhere, to add Content Credentials to their creative work, whether or not they created it using Adobe tools.

Adobe is taking the bet that they can use the angle of copyright to win over the wild west of anything-goes LLMs.

It’s unclear if this will work, but it’s curious to see them try.

Part of me worries this is a game a company makes when they’re clearly losing. The other part of me wonders if it’s a 3d chess moment.

Via PRINT Magazine.