Every now and then I need to duplicate a WordPress post or page. It’s not a built-in feature, and requires adding a custom plugin to my site. For those who aren’t familiar with WordPress, the plugin ecosystem is a strength and weakness. Thousands of amazing plugins, built by caring and hardworking developers, focused on solving problems.

The challenge is adding plugins can cause problems. The WordPress.org plugin team works hard to ensure that every plugin is reviewed and meets security standards. However, with 59,111 free plugins available, there are bound to be problems; especially if you don’t keep your site updated.

So, imagine my relief when I go to look for a duplicating post plugin and see a top result from the team at Yoast. I’ve grown to trust Yoast over the years, and have an expectation of a more rigorous vetting process from their internal team. Because of that I don’t hesitate, I grab their plugin. Building trust matters and extends in many positive ways.