Next time you buy a single serving of yogurt reach under and feel the false bottom dipping upward into the plastic cup. 

That? It reveals a lie, a breaking of promises, a tiny crack in the dam of food inflation that’s pouring out around us. 

Once you see it it’s impossible to unsee. Nearly everything you buy in the store, especially if it’s a plastic container, has a false bottom; lying to us about the size of what we’re about to buy. 

I get that revenue would likely drop if products showed their true size, but now that I’ve seen it I can’t unsee it, and the moment I find a product that’s true to size I will happily buy it instead.