Over the past few years I’ve been privileged to work with some amazing designers and engineers! When you can bring design and engineering together in a true partnership, great things can happen. If either of them are treated as second class citizens, you’ll fall into deep ditches that can sink teams and companies.

“Without a person at or near the helm who thoroughly understands the principles and elements of design, a company eventually runs out of reasons for design decisions. Without conviction doubt creeps in, instincts fail. When a company is filled with engineers it turns to engineering to solve problems, reduce each decision to a simple logic problem, remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision.” – Creative Selection