You don't want to go viral

Resist the trap of pursuing virality. Stop creating for the algorithm. Start creating for the people who need what only you can offer.

Plant your tree. Put down your roots. Branch out slowly.

Every word is worth a read. What a beautiful approach to creating. Don’t wish virality, don’t pursue. Find those you can help impact and help them. That’s the solution.

Some of my favorite posts came as a direct result of a question from a friend, and inspired me to think about how I’d try to solve that problem.

Via westenberg.