A big iPhone year

Ultimately, this year’s lineup is clearly focused on looking different. Each one will be almost overwhelmingly identifiable as a brand new iPhone in the wild, more so than any other model in recent memory

Via Parker Ortolani

The iPhone, like the Mac and iPad, is a tool. It’s one of the most use tools I own, and also doubles as communicate and internet device.

I’m excited to see what comes out of Apple this year in regards to iPhones. The new looks alone will likely gather a lot of interest from folks who don’t follow the field as much.

With that said, we’re really at the point where not too much can change with the form factor of iPhone to impact my life a ton. We’re seeing small improvements year over year. These add up eventually, but don’t change too much at once.

What I’m curious about, and I don’t know if we’re too early for it, is if we’ll have a renaissance of the iPhone similar to the Mac in 2020. Five years later and I’m still excited about how well the Mac is working. There are a few nitpicks of course, but I love these devices and they just work for me as tools.

I own an iPhone 16 Pro Max, and daily I feel like it just has a problem with me. Web pages don’t load (on cellular or wifi), the action button and camera button are weird and mostly unhelpful, and it seems mostly like a thing that is incredibly valuable to me, but not delightful.

Maybe this year will change that.