Scheduling posts

If there's one thing people love to see on a blog, it's self-indulgent meta-posting about the process of blogging – you're welcome.

Go on.

Basically: most blogs seem to die because the authors hit some kind of life-or-writing block, where they fail to write anything for a number of months. If they don't pre-schedule any posts, that means the blog doesn't publish for a few months.

There’s a lot of truth here. I’ve been a massive fan of Seth Godin for years, and his (presumably) pre-scheduled posts that have kept him blogging day after day for years on end.

On the other hand, Daring Fireball posts intermittently. Sometimes five posts a day, sometimes five days without posts. Stratechery also has a strict schedule. Each of these authors write things I enjoy, and each have different approaches.

Gruber has mentioned that he likes the somewhat randomness of it, and even though it’s not purposeful, believes it’s encouraged people coming back because neither he nor they know when he’ll post next.

You really should save up some posting for a rainy day.

It’s a thought I’ve had in the last few weeks. I wrote almost a hundred posts in January. That’s not something I can keep up. But I wrote it because I enjoyed it.

I also don’t want to write nothing going into the next month.

I apparently wrote a very similar post two years ago, and then forgot about it.

Side note, but I recently wrote the exact same title as twelve years earlier. Found it quite funny.

Via Atoms vs Bits.

Note: Somewhat ironically I scheduled this post last night to go live today. And somewhere in the MarsEdit > WordPress chron job land it failed. Now pushed manually.