What if your [true fans] are on TikTok?
Your primary business goal on TikTok, and all discovery platforms (YouTube, Instagram, etc, etc), is to move your best customers from this discovery platform to a place you can communicate with them directly (e.g. email, SMS).
If you’re not yet convince, I think of it this way:
If I had a free tool designed to put my company in front hundreds of my best prospects I would be professionally negligent to not at least try it once.
Platforms like YouTube and TikTok are great and boosting engagement, but require moving your audience to another channel if you want to build a meaningful business.
If you’re hesitant, consider this experiment:
- Take 1 day and brainstorm 10 topics about the problem that inspired you to start your business. Topics you could talk for 2 minutes off-the-cuff.
- Over the next 2 days, record a video of yourself talking about each of those topics, conclude with an off-TikTok call to action.
- Over the next 2 weeks publish the videos, once a day, on TikTok.
Experiments like this are worth trying. Not to boost your TikTok numbers, but to grow your true fans.
Via Garrick Van Buren.